Amsterdam bans public adverts for meat and fossil fuels

They now promote the Rijksmuseum, the national museum of the Netherlands, and a piano concert. Until last week it was chicken nuggets, SUVs and low-budget holidays. Politicians in the city say the move is about bringing Amsterdam's streetscape into line with the local government's own environmental targets. These aim for the Dutch capital to become carbon neutral by 2050, and for local people to halve their meat consumption over the same period. "The climate crisis is very urgent," says Anneke Veenhoff from the GreenLeft Party. "I mean, if you want to be leading in climate policies and you rent out your walls to exactly the opposite, then what are you doing? "Most people don't understand why the municipality should make money out of renting our public space with something that we are actively having policies against." This view is echoed by Anke Bakker, who is Amsterdam group leader for a Dutch political party that focuses on animal rights – Party for the Animals. "Everybody can just make their own decisions, but actually we are trying to get the big companies not to tell us all the time what we need to eat and buy," says Bakker. "In a way, we're giving people more freedom because they can make their own choice, right?" Removing that constant visual nudge, she says, both reduces impulse buying, and signals that cheap meat and fossil heavy travel are no longer aspirational lifestyle choices. But politically the ban sends a message. Grouping meat with flights, cruises