Inside Toyota’s $10B private utopia: Big ideas, few people, cameras everywhere

At the Consumer Electronics Show in 2020, Toyota CEO Akio Toyoda pledged to build a city of the future, a place where researchers, engineers, and scientists could live and work together. It was framed as the start of a transformation for the world’s largest car company, moving it toward becoming a fully fledged mobility company. Six months ago, after Toyota spent an estimated $10 billion to build an urban paradise atop a disused factory, the first residents moved in. One-hundred handpicked “Weavers,” residents chosen to boost the tech cred of the sensor-laden mini-metropolis, began settling in. Last week, I got a chance to check it out. Here’s what I learned while wandering the streets of Toyota’s vision of the future. As part of its transformation into a true mobility company, Toyota is aiming to become the world’s safest carmaker. The company says it wants to create a “society with zero accidents”—a tall order given the sheer number of Toyotas currently on the road. “Statistically, the set of autonomous vehicles out there is nowhere close to the magnitude of vehicles that Toyota has in the world,” John Absmeier, Woven City’s CTO, told me. While companies like Waymo are fielding tens of thousands of vehicles, Toyota’s eventual autonomous fleet will need to operate at a much higher standard, he said. To get there, Absmeier said Toyota’s cars will need far more awareness than onboard systems can provide, even with the most advanced lidar, radar, and imaging sensors on the